The customers are already looking. Most never arrive.

Every day people search for a place to eat, a coffee, a shop like yours — glance for a few seconds, and decide whether to come in. I fix the path from that first tap to your front counter — so the attention you already get turns into people at your door.

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The problem I solve

You don't have a demand problem. You have a conversion problem you can't see.

The demand is already there — people nearby searching for exactly what you serve or sell. The gap is between their phone and your counter: no site, a dead link, a thin Google listing, a menu they can't find, no easy way to book a table or ask a question. The customer was there. They just couldn't find the door.

Fix that path and the same attention brings in more covers, more orders, more walk-ins — no extra ads, no extra foot traffic. You're just keeping the customers who were already trying to reach you.

My solution

Three things, in plain terms.

01

A page that sells

Fast and clean, built for one job: turn a curious tap into a customer. Loads in two seconds, answers "is this for me?" instantly, one clear action — book a table, order ahead, message the shop.

02

Found on the map

I sharpen your Google listing — photos, hours, reviews — so you're the result people tap, not the one they scroll past.

03

One clear next step

One obvious action on every screen — WhatsApp, call, directions — and I track each one, so you see it working in real numbers.

Me vs an agency

Not an agency. One person who walks into your shop.

Most "digital marketing" is a faceless agency, a contract, and a junior you never meet running templates from another country. This is one operator who comes in, stands where your customers stand, and fixes the path himself.

An agencyCharges upfront to build, before anything is proven
WavelineBuilds first, free — you pay only once it's working
An agencyLocks you into a contract you can't easily leave
WavelineMonth to month. Cancel anytime, no lock-in
An agencyAn account manager and a ticket queue
WavelineYou deal with me directly — the person who built it
An agencyJob's "done" when the site goes live
WavelineJudged on taps, bookings and people through the door
Selected builds

What a page like this actually looks like.

Most Malaysian F&B and retail sites are brochures — they describe the business and hope someone calls. A funnel makes you do something. Below are rebuilds of real local businesses (demonstration builds, not their own sites), each stripped back to one job: turn a stranger into a customer.

Specialty café · You City 3, Cheras

Slomo Café

A conversion rebuild for a 5.0★, press-featured café — built to turn Instagram and search interest into pre-written WhatsApp pickup orders.

Why it converts: it leads with the proof that already exists — the Harper's BAZAAR-featured latte, the perfect rating — then turns the craving into action: tap your order, pick a time, and it opens in WhatsApp ready to send. No app, no payment gateway, no friction.

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Live seafood restaurant · Kepong

Harbour Little Kitchen — Kepong

A bilingual rebuild for a live-seafood Cantonese restaurant — built to turn "where do we eat tonight?" into a completed table booking.

Why it converts: it removes the phone call. Pick your date, party size, occasion — even your fish and how it's cooked — and the reservation writes itself, ready to send in one tap on WhatsApp. The friction that kills bookings is gone before it starts.

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Roast meats & dim sum · You City, Cheras

Harbour Little Kitchen — You City

A second branch build for the same group — charcoal roast meats and fresh dim sum, with the full menu priced on the page.

Why it converts: real prices, on the page, tappable — every dish can be added straight into the booking. Menu browsing becomes a reservation instead of ending at "looks nice, maybe next time."

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Supplement retail · Klang Valley

ProteinLab Malaysia

A conversion rebuild for a large authentic-supplement retailer — built to win on trust and route buyers to WhatsApp, not lose to marketplaces on price.

Why it converts: it moves the buyer off price — where a real shop loses to Shopee — onto trust, where it wins, then hands them to a human in chat instead of a cart they'll abandon.

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Eyewear · campaign landing page

MOG Vision Experience

A full campaign page for MOG's 6-in-1 Vision Experience — built to turn cold and mall-roadshow traffic into booked hospital-grade eye assessments.

Why it converts: one page, one job — hook, then the silent risks, then stacked proof and a dated, limited-slot booking. The corporate homepage hands out information; this hands over a decision.

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Beyond funnels, two fictional concept builds — Amatsu Capital and its SaaS site — dense information design and hard art direction, to show range beyond conversion plays.

What it costs

I build it first. You only pay when it works.

The build + first 30 days
Page, listing, tracking — live and measured
Free
Ongoing, once it's working
I keep improving your funnel each month
RM1,000/mo

No big signature on a handshake. I build your page and fix your listing, put it live, and we agree upfront what "working" means. Around 30 days in, if the numbers moved, we continue. If they didn't, you owe nothing. Month to month, cancel anytime. RM1,000 is a founding-client rate — it's low because I'm early and building my track record. As that track record grows, new-client pricing goes up. Start now and you keep this rate.

Why this is safe

You don't have to trust my past results. You'll see your own first.

I'm early, and I'm not hiding it. That's exactly why the risk is mine, not yours.

Most people ask you to pay upfront and trust a pile of case studies. I do it backwards: I build the whole thing free, we track real numbers on your shop, and you only pay if it actually moved customers.

You're not betting on my reputation. You're watching your own results come in before a single ringgit changes hands.

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A bit about me

One person, working in real rooms.

I'm Victor — 23, a university dropout from London, now based in Kuala Lumpur. I left to build this. I work in person with local business owners: walking in, understanding how the shop actually runs, then building the system that brings customers in. I do my best work in real rooms, with real stakes.

Waveline is the studio that work runs through — built around one thing, and only one thing: turning local search and walk-in interest into paying customers for independent retail and F&B in the Klang Valley. Not a menu of services. One outcome, owned end to end.

Give me one month and one shop.

I'll build the page, fix the listing, put it live, and track exactly who comes in. Then you decide — with the numbers in front of you.

Start with a free build →